Marketing with kap.
The Realtor Partner Hub

WIN MORE DEALS WITH THE LENDER AGENTS TRUST.

Free tools, done-for-you marketing and live training from the #1 CrossCountry Mortgage originator in Tennessee. Everything here is sorted by what you are trying to get done today.

Shawn Kaplan presenting at a WINNING realtor luncheon
NEXT WINNING LUNCH
TUE NOV 10 · FIREBIRDS, MURFREESBORO
RSVP
#1 IN TN
CrossCountry Mortgage originator
$1B+
In closed loans
25+ YEARS
Serving Middle TN agents
500
Google reviews
TOP 100
Loan officer nationally
YOUR TOOLKIT · ALL FREE TO OUR PARTNERS

WHAT DO YOU NEED TODAY?

Pick your goal. We show you the exact tool, when to use it, and how fast you get it.

AGENCY-QUALITY MARKETING. ZERO HASSLE.

01

Pick your tool

Choose by goal above. Not sure? Book a 30-minute call and Shawn will point you to the right play.

02

Order in about 2 minutes

One short form. Our marketing team builds it, co-branded and ready to use.

03

Delivered in 1 to 2 business days

Digital assets in your inbox. Use them in your next listing appointment or buyer consult.

THE 4 PILLARS OF VALUE

NOT ALL LENDERS ARE EQUAL.

Your buyer's lender decides whether their offer gets read first. Here is why listing agents across Middle Tennessee prefer ours.

FLIP THROUGH THE 4 PILLARS
PILLAR 01

PRE-APPROVAL

Most local agents respect and prefer a Kaplan Team pre-approval letter over competing lenders. Your buyer walks in stronger.

PILLAR 02

OFFER PROCESS

The 7 Elements of a Winning Offer, built into every offer we touch. Built to win in multiple-offer situations.

PILLAR 03

SERVICE ADVANTAGE

A local Franklin team that picks up the phone and keeps you updated from contract to close.

PILLAR 04

GROWING TOGETHER

Marketing, training and events built to grow your business, not just close a loan. Winners hang with winners.

LOCAL REPUTATION
4.9★★★★★500 Google reviews
"Shawn did an awesome job with his presentation at the luncheon. He was very informative and gave us a lot of tools to use in our real estate industry." ANDREA · GOOGLE REVIEW
"I appreciate this lending team's responsiveness, attention to detail, and clear communication. They make every closing smooth and efficient." ARIANN B. · TRANSACTION COORDINATOR · GOOGLE REVIEW
Read every review on Google
NATIONAL STRENGTH

LOCAL TEAM. CROSSCOUNTRY MORTGAGE MUSCLE.

The loan programs, technology and closing power of one of the nation's largest retail lenders, run by a team that lives here.

Official Mortgage Partner of Vanderbilt Athletics.

LIVE + ONLINE

LUNCH IS ON US. THE STRATEGY IS YOURS.

The WINNING Realtor Luncheon series. One hour, one topic, one play you can run on your next deal. Bring an agent friend.

Shawn Kaplan talking with an agent at a WINNING luncheon The Kaplan Team at the Winning With Condos luncheon
TUE NOV 10

Interest Rates. Enough Is Enough.

Firebirds Wood Fired Grill · Murfreesboro · 11:30 AM
SAVE MY SEAT
THU NOV 12

Interest Rates. Enough Is Enough.

Shelby's Trio · Clarksville · 11:30 AM
SAVE MY SEAT
THU NOV 19

Interest Rates. Enough Is Enough.

Suite 501 · Franklin · 9:30 AM
SAVE MY SEAT
BRING SHAWN TO YOUR OFFICE

Broker-owners and team leaders: private luncheon, office meeting or virtual training. We handle the venue, topic and food.

Request a meeting
ONE-ON-ONE

30-minute Zoom strategy call with Shawn. Bring a tough deal, a stuck listing or a buyer who needs a plan.

Book a call
PLANNING A BIGGER ROOM?

BOOK KAP FOR YOUR STAGE.

Keynotes, hands-on workshops and CCU Content Days for brokerages, associations and conferences. 100,000+ people have heard Kap speak, from MortgageCon to Greater Nashville Realtors.

SEE KAP1926.COM
The Kaplan Team at their fall Client Appreciation event
GROWING TOGETHER

THE TEAM BEHIND YOUR CLOSINGS.

Local people who show up for your clients long after closing day, like our fall Client Appreciation event.

WHAT PARTNERS SAY

"I loved all the great ways you've thought of ideas to help buyer clients WIN. It makes the realtor/lender connection a true partnership."
STACY L. · REALTOR®
"The value you can bring to my client was awakening. Thank you for an outstanding opportunity to make me more informed for my clients."
CAROLINE H. · REALTOR®
"It was fantastic! A lot of information, but all very helpful. I'm excited to use the buyer's presentation!"
TAMMY N. · REALTOR®
Content Creator University
WITH KAP · OPEN TO ALL AGENTS

TURN YOUR CONTENT INTO CLOSINGS.

A live content masterclass every two weeks, Thursdays at 4 PM on Zoom. Build authority, get inbound leads and stop guessing what to post.

312K+
Followers
20M+
Views in 90 days
1,600+
CCU attendees
BIWEEKLY
Live on Zoom

GOT A BUYER WHO NEEDS A PLAN?

Send them our way. We reach out fast, build a real payment plan, and keep you posted at every step. Your client stays your client.

Shawn Kaplan
Shawn Kaplan
Matthew Thorman
Matthew Thorman
Grant Kairdolf
Grant Kairdolf