your ON-DEMAND
done-for-you
Real Estate Marketing
Marketing that helps you win more business.
We make your marketing simple, powerful, and done‑for‑you
so you can stay focused on serving clients and growing your business.
MEETINGS WITH SHAWN
Broker-owners and team leaders can arrange a private meeting with Shawn Kaplan to give their agents the competitive advantage in today’s market—whether a private luncheon, office meeting or virtual.
Simply click the "Request Meeting with Shawn" button above to submit a simple form request and Shawn Kaplan’s marketing team will handle all arrangements including location, subject matter, food, and more.
Generate More Buyers & Sellers
IDEAL HOME CALCULATOR
The Most Ideal Database Call For Real Estate Agents
The Ideal Home Calculator is changing how agents do database calls. Simple questions. Instant results. Real conversations that convert more clients.
SELL LISTINGS FASTER
Dear Listing Agent,
Days on market continues to climb. Sellers want to know, “WHERE IS MY OFFER”!? And price reduction conversations are not getting any easier.
So, how do we improve our listing strategy?
The Kaplan Team created SellThatListing.com, featuring three proven listing-side strategies designed to drive more buyer demand and activity, protect your seller’s value, and sell homes faster. Each strategy includes a Playbook on how to implement as well as a script for how to present to your sellers.
Agency quality marketing.
But quicker, easier, and free.
Your personalized, no‑cost marketing advantage — built to help you attract more clients and grow your business.
From co‑branded marketing pieces to business development tools, lead‑gen resources, scripts, and more — everything here was designed with one goal in mind: to elevate your brand and fuel your success.
Listing Flyers
Attract more buyers to your listings by advertising affordable monthly payments and mortgage rate buydowns. Give sellers a taste of what listing with you will look like at your next listing presentations.
Ultimate Buyer Presentation
Strengthen your buyer presentation, demonstrating your competitive advantage and simplifying a buyer's decision to use your services. Order your custom presentation today!
Grow your business with full support
from our marketing team
Get access to program-specific playbooks with lead generation strategies and scripts that offer
proven business development opportunities for real estate agents.
Ultimate Listing Tool
Order a pre-appraisal at a reduced cost to better understand market value and whether a seller credit should be offered to lower the buyer's interest rate to avoid price reductions on a listing that is not receiving offers.
Sell Like the Builders
The Kaplan Team partners with agents and their sellers to provide below market interest rates to homebuyers and help listings sell faster, sharing the cost of a temporary buydown with the seller to make the offer more attractive and cost effective.
WHY MARKETING WITH KAP
Our partnerships and marketing strategies are what made us the #1 Originator in the the State of Tennessee for CrossCountry Mortgage
Real estate agents have so much on their plates for each and every transaction they close. We wanted to make marketing easier and more effective for our partners so they could focus on closing more transactions and enjoy serving their customers at the highest level.
Faster
Order in minutes. Receive in 1-2 days!
Order as many flyers as needed. It only takes about 2 minutes to place your order and we will deliver your digital assets within 1-2 business days!
Better
We're the best at what we do.
The Kaplan Marketing Team is the best in the industry at communicating value propositions, making mortgage and real estate terms easy to understand, and creating truly impactful advertisements that motivate buyers and sellers to take action in today's market. With every challenge that a transitional market brings, we continue thinking 5 steps ahead and creating new marketing solutions to keep our real estate partners ahead of the curve and winning.
Proven
Winners hang with winners.
Reputation matters. The vast majority of local real estate agents respect and prefer a pre-approval letter from the Kaplan Team over competing lenders. Similarly, when a buyer or seller sees that your marketing material is co-branded with Shawn Kaplan, it increases your chances of converting that customer.
Free
No cost to our real estate partners.
Growing together is how we achieved being the #1 Originator in Tennessee for CrossCountry Mortgage. We pride ourselves on providing you - our real estate partners - with cutting-edge concepts to help you stay far ahead of the masses so we can continue winning together. This is simply our way of giving back to the incredible real estate community that continues to put their faith in The Kaplan Team.
THE TEAM
Shawn Kaplan is recognized as the #1 Mortgage Originator in Tennessee for CrossCountry Mortgage. Shawn Kaplan has spent over two decades dedicated to meeting the mortgage needs of the real estate community, with a strong focus on purchase transactions, supporting both agents and their clients. The Kaplan Team stands out for its innovative approach and relentless dedication to helping agents succeed, consistently securing the highest rate of accepted contracts in multiple-offer situations, even in the most competitive markets. When working with the Shawn Kaplan Team, success isn't just a goal—it's guaranteed.
REALTOR®Events:
Join Shawn Kaplan Live and Online
• Overcome interest rate objections
• Solve homebuyer affordability challenges
• Sell listings with little or no activity faster
• Strengthen the buyer presentation
• Simplify a buyer’s decision to use your services
• Win more consistently in multiple offer scenarios
Yes, the right mortgage partner can help you achieve this!
Just List. Just Sell. Just Win.
Wednesday, April 1, 2026 | 11:30 AM
Shelby's Trio
304 N 2nd St, Clarksville, TN 37040
List More Homes and Convert More Renters Into Homeowners
Agent Power Session: Meet the Team + Product 101
Thursday, April 2, 2026
10:30 AM - 11:00 AM
Zoom
HUNDREDS OF MARKETING FLYERS CREATED
What winning partnerships look like
The value you can bring to my client was awakening. Also, I plan on definitely bringing more solid facts to the buyer when meeting them. Thank you for an outstanding opportunity to make me more informed for my clients.” – Caroline H.
“Thank you for today! It was very informative, and I loved all the great ways you've thought of ideas to help buyer clients WIN. I appreciate all the effort and time you put into creating something that makes the relator/lender connection a true partnership. Looking forward to many deals to come!” – Stacy L.
“It was fantastic! It's a LOT of information, but all very helpful. I'm excited to use the buyer's presentation! Thank you so much!” – Tammy N.
Copyrights 2026 | Marketing with KAP
